^{The New York Times described downtown Scottsdale as "a desert version of Miami's South Beach" and as having "plenty of late night partying and a buzzing hotel scene."} 

Scottsdale City Council states that the revitalization of the southern portion of Scottsdale is its "number one priority." As a result, total investment in rebuilding the area totals more than $3 billion in recent years. This new investment has been in all sectors: residential, office, retail, hotels, and cultural ventures. Major new residential, retail, and office projects include the Scottsdale Waterfront, ASU – Scottsdale Innovation Center, and various "Old Town" rebuilding projects. A positive outcome of the renaissance taking place in South Scottsdale is seen in home appreciation rates.

South Scottsdale offers a diversity not found elsewhere in the Valley. From traditional Spanish-style architecture to 1960's art deco to modernistic architectural styles (and everything in between), the eyes never get tired of viewing landscapes and cityscapes in South Scottsdale.